The above clip
has been viewed on YouTube nearly 7 million times and is regarded as
one of the most successful Viral Marketing Campaigns of all time!
Marketing a website for success
is completely different from conventional marketing.
Internet
marketing has many elements. One of the objectives when deploying
internet marketing techniques is to attract the right customer
segment to your website and ultimately for these potential customers
to make a purchase directly from your website or become aware of the
service you are offering. So the question is:
How do I attract the
largest potential customer segment to my website?
There are several methods that can be
adopted when trying to drive traffic volumes to your website. These
methods can include
search engine marketing
(GEEK Talk: SEM),
search engine optimization
(GEEK talk: SEO), the use of paid for
banner ads
on specific websites, the use of paid for or free directory
listings,
e-mail marketing
and a new breed of strategies where websites are created and
marketed by their own community e.g.
Facebook,
Twitter,
YouTube
etc. These types of websites are referred to as
Web 2.0.
The
online target market segment will dictate what are the best
marketing methods to adopt. It is important to realise that you do
not want to attract just ANY traffic.
Internet marketing is associated with several
business models:
Lead-based websites - An organization generates customers by
acquiring sales leads from its website.
Affiliate marketing – A product or service developed by one
person is sold by an active online seller for a share of the
profits
Viral marketing -
Please see sample on this page.
Internet marketing campaigns include:
One-to-one approach – Perhaps the most widely used and
misunderstood method. The target traffic (you in this case) is typically using a
web browser alone. The marketing messages can reach the internet
surfer
directly and the objective is for them to click on your website
link so they are redirected to your website. The basis for this
approach to be successful depends upon either correctly targeted
sponsored links or website search engine placement achieving
high rankings.
Geo targeting - Geo targeting (in internet marketing) and geo
marketing are the methods of determining the physical location
of a website visitor and delivering different content to that
visitor based on his or her location.
Internet marketing offers many advantages:
It is inexpensive compared to
conventional marketing methods.
A wider audience can be
reached at fraction of traditional advertising costs.
Businesses have the advantage
of appealing to consumers in a medium that can bring instant
results.
Statistics can be measured
easily and inexpensively.
Since 2007 it has grown faster
than other types of media.
Campaign costs are readily
available offering better accountability.
We
believe the best approach for marketing in Cyprus, is to mix the online
methodology with more conventional marketing methods.
Whichever
approach is suitable 1stWebCyprus has the experience and knowledge
to guide your organization and achieve online marketing success.
Take the 1st STEP NOW - BOOK A FREE NO OBLIGATION
CONSULTATION!
